Kimberly-Clark's U by Kotex® brand helps women in need through The Foodbank Project

U by Kotex New Zealand’s recent partnership with The Foodbank Project has ensured everyday essentials such as sanitary products are readily available to those who need it most. 

Kimberly-Clark New Zealand’s (KCNZ) U by Kotex® brand is pleased to share some initial results from their recent partnership with Countdown supermarkets and The Salvation Army, to provide free sanitary products through The Foodbank Project – New Zealand’s only online foodbank. The partnership kicked off in November 2017, with U by Kotex NZ donating 2000 sanitary packs ($10,000 worth) to The Salvation Army’s Manukau Community Ministry. In the year ahead, U by Kotex NZ will work together with The Foodbank Project to provide 20,000 packs of sanitary products to women in need across the country. 

“Our partnership with The Foodbank Project and ongoing product donations is one of the many ways U by Kotex NZ delivers on its brand promise to champion women’s progress. We work to ensure Kiwi women have a safe and effective way to manage their periods” says Liz Metz, General Manager of KCNZ.

The partnership has already delivered fantastic results, delivering 497 donations of feminine care bundles on The Foodbank Project website in the 2 weeks of their latest campaign (up from 75 in the month prior).

U by Kotex NZ and Countdown have also been working closely together in a combined effort to raise awareness around the difficulties faced by many families unable to afford everyday essentials, including feminine care products. U by Kotex NZ kicked off the campaign by donating 4000 packs of sanitary products, whilst Countdown urged customers to take advantage of a special two for $9.00 deal to encourage customers to rally behind the cause and donate. Additionally U by Kotex NZ and Countdown agreed to match any bundles donated via the Foodbank Project.  

U by Kotex NZ look forward to inspiring further initiatives throughout 2018. To donate a Women’s Bundle or find out more about The Foodbank Project and how you can help visit their website.